Attraction marketing these days is all about relationship building. Gone are the days when people would buy from you regardless if they knew or liked you or not. There are simply too many questionable people out there and too many new marketers (and not so freshmen) who have been caught out by them.
That's why the idea of attraction marketing will stay so dominant, it's about building relationships, giving something of yourself that is of value to others.
We all have something to give, you just need to identify which of your skills you are most happy sharing and this will tell you which niche to concentrate on. Apart from anything else however, you need to continually improve your communication skills. A huge section of our personal communications are based on non-verbal aspects and these are almost totally devoid or eliminated from written or audio communications.
It is extremely important to bear this in mind when you are working on building relationships with your team.
You are by no means going to be able to delight everybody all of the time as that old saying goes, but you certainly can work hard on growing and showing (or being) yourself when you write to them.
Grow yourself by leaving others first. Think about what it was that you looked for most when you were in their situation and then share that with them (without cost, well at least in essence only for their email address and maybe phone number lol).
Show yourself by learning to let your natural self shine through your writing, be open, think it through and describe it in your own words, don't simply repeat what you read in the ads or what your favourite guru has sent you. Share their knowledge with your referrals by all means but elucidate where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular communication is influential so they still get a picture of the real you.
Always enclose a couple of alternate contact methods in your emails with your prospects so they can use a method that suits them rather than be bound to the one that you decide.
Social networks and forums can be great ways to get yourself looking familiar and to create relationships with people that enable you both to establish if you would like to work together before you discuss business (caveat: using a sledge hammer approach to pitching your business ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)
You need to build liking for yourself, (your brand), before you can encourage the kind of people in who are going to work effectively with you, the more you give willingly and in advance, the less people need your time, reassurance and presence in order to find their own level of replication and duplication.
In summary then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the utmost, the various technologies available to help you do this. Let yourself shine through so that people are able to connect to you on a personal level. Become someone that others want to be around because you have so much to give them, share willingly and gladly the experience that you have and never stop expanding yourself. This way your brand will take care of itself and you will slowly become an expert attraction marketer.