We web content writers lead quiet lives peering at a computer monitor and tapping a keyboard. I even eat lunch at my keyboard, simply because it means that I can do some enjoyable web surfing without feeling guilty.
One day, a woman I didn't know cried into my ear: "My boss says our website's a disaster. I don't know how to buy web traffic. We're not receiving any site visitors at all and I am going to be fired."
Here's what I discovered on the site:
-A Flash intro to the site
Flash animation was preferred a number of years ago, but its level of popularity died when site owners realized that most Flash is merely annoying. When someone comes to your site, they want information, and they want it right away.
-Big images on every single page
The images looked beautiful, gorgeous houses, but only a few words of text. From a search engine standpoint, there was absolutely nothing to index on the pages.
-Almost no text
Again, with very little text, there was nothing for search engines to index, and as a result no opportunity that the internet site would get traffic from the site search engines.
-No "real estate" related key phrases
The site was called (not the real name, this name is fictitious) "Thomas Fedeck Green and Smythe Incorporated". This name was on just about every page.
I'm certain that the name was well-known to the real estate buyers in the company's home city, but it meant absolutely nothing to most web surfers, and worse, there was nothing connecting "Thomas Fedeck Green and Smythe Incorporated" with the keywords "real estate".
-My advice: get some text onto every single page
"The website's fine," I assured my caller, whose sobs had calmed down. "You merely need material for the web search engines to index. They don't know what your site is about."
"You need to tell them in words. Get some good words onto the internet site, words about real estate, and you'll get hits on your website in no time."
If you are in a similar situation and need assistance, search: get traffic to site.
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