Prepaid Legal leads can make the difference between success and total loss in your business. But, not all leads are born equal.
Whether you determine to buy leads or create your own, there are 3 main "archetypes" or categories that you'll find handy in growing your Prepaid Legal business:
1. Potential customers. These prospects are interested in one of your products or services. If satisfied, they may be delicately introduced to your program with reasonable success. But, they didn't begin with an interest in making money, and they're going to need a lot of guidance.
2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be sincere, that's for you to figure out. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your task will be to find the serious ones, allay their concerns and guide them into your program.
3. Active network marketers. These individuals are already in an opportunity, and seeking leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their wallet by enrolling in a program.
The best prepaid legal leads are those in the latter group: current multi-level marketers.
Why?
Well, as mentioned above, you are sure they have an interest in making hard cash with network marketing. You won't hear them ask, "Is this one of those ponzi schemes?" and other such preposterous questions. They're through that; they know better.
They also understand the industry better than someone who's never been in MLM. So, once they sign up to your downline and get through training, they'll generate results much quicker (and with less guidance) than a regular person.
Lastly, they possibly know other active MLMers: their upline, front line, and even cross-line representatives they met at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your downline.
They're in a program, though, and not likely looking to start something new. It's your job to gently, and with utmost care, pique their curiosity without setting off any alerts.
The best way to do this is to lead with an offer that benefits them in their existing organization... something unrelated to your business. Something generic, like marketing tools or training.
Procure their trust, and prove your value to them by assisting them to move forward with their existing business. Show them that, unlike their existing sponsor, you are training them things that produce results. But make it clear that the only people who get your true focus are the people contributing to your personal success.
At that point, enrolling in your organization will be the next logical action.
In conclusion, you can target potential customers, you can pursue opportunity seekers, or you can pursue active network marketers. Of the three, active network marketers have the maximum potential to explode your organization with the least effort. Focus your effort there, and your paycheck will be transformed.