MLM genealogy leads can be a valuable resource in building your multi level marketing, particularly if you're an experienced internet marketer. However, just like the majority of things, there are both pros and cons to using them. In the following paragraphs, we'll analyze the issues surrounding MLM genealogy lists.
First, The Good...
I normally talk to mlm networkers who are new to the business. Most of the time, they've been told by their upline to do a list of friends, family members, and colleagues to approach about their opportunity.
This is not the best way forward.
If you're selling sports cars, the best possible prospect is someone who has purchased a sports car lately... that might include your pals, family members, and associates.
Sponsoring someone into your MLM prospect is no different. Ideally, you want t speak with individuals who have signed up with a network marketing opportunity recently. These are called "opportunity buyers," which is exactly what MLM genealogy leads are.
Therefore, if you're thinking about purchasing MLM genealogy leads, you're on the right track.
The Bad...
Unfortunately, it's not always that easy.
MLM genealogy leads are often years of age, having been pulled from the back office of companies which are no longer in operation. This translates into plenty of bad numbers and people yelling, "John doesn't stay here anymore... Quit phoning me!"
In addition, there's a great chance that the list has been sold often times. Chances are, your "fresh MLM genealogy lead" has been approached many times before you ever bought their information.
One more issue is customers. A lot of companies place both consumers and marketers in the same report, and just because somebody bought a product doesn't signify they'll be interested in joining an opportunity. Yet more of your time is wasted.
The Ugly...
Last of all, there's one vitally important factor to weigh. Every name on the list that you bought it there for one reason and one reason only: they joined, or bought product from, a MLM.
Not one of them called for their name to be put there, nor did they ask to be solicited by you.
This affects you in two ways:
1) Lawfully, you have to be careful in the way you make contact. Since you don't have their authorization, and their phone number might be on the do not phone call list, you can't take advantage of something like voice broadcasting... and also you need to be careful with e-mail.
You can call them one by one, but that's not very useful...
Direct mail is most likely most secure, but some MLM genealogy leads actually include address data. Most include name, phone, and e-mail if you're fortuitous.
2) It takes more skill to hit your objectives with these leads. If you're going to attend the phone and call them harsh, you better understand exactly what you're going to say and be confident in your delivery.
Or else--if they smell fear--you'll be eaten alive!
So there you have it! The good, the bad, and also the ugly on MLM genealogy leads.
You might be right to be targeting opportunity purchasers, but be aware that many MLM genealogy lists are aged, outdated and full of bad data. You'll need to be careful how you contact them, and when you do actually reach the person whose name is on your list you will have to handle the conversation carefully.