First off, a Sales Funnel is a marketing system that you have in place, to assist sort and sift your leads through.
It would be wise of you, to add a "Funded Proposal" component to your Sales Funnel, this way you are able to create cash on the front end, while you establish your main business and residual wealth on the back end.
The following is an outline of my Sales Funnel and the setup, that I have realized to be the most effective.
MARKETING:
By using several marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You must show this traffic truly beneficial content that's specific to the niche you are catering to, in order to get them to get into your Sales Funnel. Converting them into a lead.
PERSONAL CAPTURE PAGE:
In replace for your effective content, your prospects will render you with their name, email address and most will possibly give you their phone number.
You can generate your own capture page or you can adopt one of the numerous marketing systems, that are that can be bought and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they asked for your useful content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to continue providing your leads with effective content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to related and valuable tools that your leads can acquire.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a imperative step in the procedure. You must follow up with your leads and start to develop a relationship with them.
PICK UP THE PHONE! You read that right. Phone your leads, they won't hurt you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Again it's imperative you do this.
Don't entirely depend on your auto-responder. From time to time send a personal message to your leads. Not trying to sell them something but just to say good day and to offer help.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to check out my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
All through this whole procedure, I never promote my primary MLM business to my leads. Because I have offered them worthwhile content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not select the tools presented in the system, yes! Do some not sign up to my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will get results and so will you!